Web Usage Mining

Web Usage Mining: Whenever anyone logs on to a web site the user's access information like time spent on the site, links visited, geographical location from where accessed etc are stored in the log file of the website. These data can be mined to discover user access patterns for the site. The site can then be redesigned to maximize hits and better user experience like having the most accessed link to be available on the front page of the site. This also provides patterns which can be used to run successful ad campaigns on the site.